Our Story

Where Knowledge
Meets Opportunity

Across Nigeria, millions of people carry incredible knowledge and untapped potential. ThinkRich Naija was created to find those minds — and reward them.

₦2M
Grand Prize
36+
States Reached
4
Show Formats
1
Life-Changing Question
Who We Are

One Question.
One Moment.
One Opportunity.

Across Nigeria, millions of people carry incredible knowledge and untapped potential. Yes! Daily, brilliant minds walk through busy streets, sit in classrooms, run small businesses, and chase big dreams.

Think Rich Naija was created to find those minds. We are an existing quiz show that celebrates intelligence, curiosity, and the courage to step forward and try. Through thrilling studio quiz competitions, lively street quizzes, mobile quizzes, and the schools quiz show, everyday people with different educational backgrounds, get the chance to answer questions, test their knowledge, and of course win real cash prizes of various degrees.

"From the vibrant streets of Lagos to the ends of Nigeria, Think Rich Naija brings opportunity to the people, creating unforgettable experiences from simple moments."

Beyond the prizes and the excitement, Think Rich Naija represents something bigger: it celebrates the idea that intelligence lives everywhere and that anyone regardless of background deserves the chance to Shine.

With Nigerian roots and a global vision, we connect audiences across Africa and around the world through the power of knowledge, curiosity, and opportunity. Sometimes, all it takes is one question to change everything.

People in a quiz show
Nigeria's #1 Knowledge Quiz Show
Live & Thrilling Studio, Street & Mobile
How It Works

How ThinkRich Naija Works.

Simple steps. Smart quiz play. Big rewards.

Answer questions step

Answer Questions

Test your knowledge across sports, business, technology, general studies, entertainment, and logic. Every correct answer brings you closer to the prize.

Prize ladder step

Climb the Prize Ladder

Progress through each level by answering correctly. From ₦5,000 all the way to ₦2 million — the higher you go, the bigger the reward.

Win rewards step

Win Real Rewards

Answer all questions correctly and take home the grand prize — ₦2 million naira and a brand new laptop. Your knowledge can change your story.

Our Philosophy

The Meaning Behind THINK

Every letter of our name carries a philosophy that drives everything we do.

T
Tenacity
The grit to keep going when it gets hard. Every question is a test of resolve.
H
Hardwork
Knowledge earned through dedication. Preparation that no one can take away.
I
Intelligence
Your greatest asset. The currency that opens doors others didn't know existed.
N
Nifty
Quick, clever, and sharp. The ability to think fast under pressure and perform.
K
Knowledgeable
Broad, deep, and curious. A mind that never stops learning is a mind that wins.
The Team

The People Behind the Show

Meet the passionate team bringing ThinkRich Naija to life — in the studio, behind the camera, and on the streets of Nigeria.

Edward Adebowale Metiko CEO
Edward Adebowale Metiko
Chief Executive Officer
A dynamic and multifaceted professional and international conference speaker with a rich background in pharmaceutical sciences, entrepreneurship, and media leadership. Author of 12 books.
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Gold Obi TV Host
Gold Obi
Show Host
TV Host | Media Presenter | Former Radio Host
A skilled and charismatic media professional with over 10 years of broadcast experience, bringing her calm, elegant presence to television as host at ThinkRich Naija.
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Ademola Abayomi Lead Cameraman
Ademola Abayomi
Lead Cameraman
A veteran broadcast cameraman with over 24 years of hands-on experience across Nigeria's leading TV productions including Who Wants to Be a Millionaire and Big Brother Naija.
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Explore more of ThinkRich Naija.

Catch up on the latest quiz moments from our live studio and street shows, or see who is topping the charts.

Your mind is your greatest advantage.

From Lagos to every state in Nigeria — intelligence lives everywhere.
Sometimes, all it takes is one question to change everything.